Academic work.

I am passionate about Artificial Intelligence, specially Machine Learning, Recommender Systems, Generative AI, and Internet business models. My research explores how this new Industrial Revolution will transform our economies, societies, and lives.

Contents

1. Appointments
2. Teaching
3. Talks
4. Service
5. Education
6. Certificates

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Appointments

• 2026 – present Visiting Lecturer at Aalto University, Executive Education.
  
• 2020 – present Associate Professor at Esade and URL.
  
• 2024 – present Academic Director, InOn program IA generativa at Esade.
  
• 2024 – 2025 Academic Director, Executive Master in Business Analytics at Esade.
  
• 2022 – 2024 Chair, Department of Operations, Innovation and Data Science at Esade.
  
• 2019 – 2023 Academic Director, M.Sc. in Business Analytics at Esade.
  
• 2018 – 2020 Senior Lecturer at Esade.
  
• 2015 – 2018 Lecturer at Instituto Empresa University (IE).
  
• 2017 – 2018 Lecturer at Institut Estudis Financers.
  
• 2017 – 2017 Lecturer at Geneva Business School.
  
• 2016 – 2018 Lecturer at The Valley Digital Business School.
  
• 2002 – 2004 Postdoc Researcher at École Polytechnique Fédérale de Lausanne (EPFL).
  
• 1997 – 2000 PhD student at École Polytechnique Fédérale de Lausanne (EPFL).
  

Teaching

In 2026, I will be Visiting Lecturer at Aalto University Executive Education for their EMBA program. At Esade, I have been teaching Artificial Intelligence, Machine Learning, and Recommender Systems in:

Talks

All talks and conferences

• Conference for Esade Alumni: “Demystifying AI for business leaders: beyond the hype”, December 15, 2025, Barcelona.
• Talk “AI Beyond the hype” for CELSA Group. October 29, 2025, Barcelona.
• Invited talk at Agicap Days, October 23, 2025, Barcelona.
• Conference for Esade Alumni: “The Big Promise of Recommender Systems”. January 15, 2020, New York.
• Voice Conference Spain, invited talk. November 15, 2019, Madrid.
• Roundtable debate “La era de la super inteligencia” at DigitalES. July 28, 2019, Madrid.
  Watch the video.
• Invited talk at the SIL (World Summit of International Trade and Supply Chain). June 26-28, 2019, Barcelona.
• Invited talk at the refresher programme at Esade: “The Big Promise of Artificial Intelligence”. April 11, 2019, Madrid.
• Invited talk “The Big Promise of Artificial Intelligence”. Ladies group at Esade. April 5, 2019. Barcelona.
• Webinar on “The Big Promise of Recommender Systems” at Esade. March 27, 2019, Barcelona.
• Master class on AI for Executive Education at Esade. November 26, 2018, Barcelona.
• Invited talk at the refresher programme at Esade: “The Big Promise of Artificial Intelligence“. December 18, 2018, Barcelona.
  Watch the video.
• Invited talk at Jornada Esade Creapolis: “Oportunidades que aporta la digitalización en la toma de decisiones“. November 14, 2018. Barcelona.
• Panel discussion at Jornada sobre el impacto de las nuevas tecnologías en el sector financiero. June 26, 2018, Barcelona.
  Watch the video.
• Invited talk at Esade
• Speaker Series in Data and Fintech: “Banking Disruption”. May 24, 2018, Barcelona.
  Watch the video.
• Keynote at 3r Congrés d’Economia i Empresa de Catalunya: “La gran promesa de la Intel·ligència Artificial”. April 20, 2018, Barcelona.
  Watch the video.
• Speaker at DotFinance 2017 on “How Artificial Intelligence is shaping Banking”. February 17, 2018, Kigali, Rwanda.
• Speaker at TCF Innovation Jam. May 17, 2016, Barcelona.
  Watch the video.
• Speaker at the The API Hour, Fintech & API Hackers organized by BBVA: “Analysing banking data to offer relevant offers to customers”. March 5, 2015, Madrid, Spain.
  Watch the video.
• Speaker at the Industry day of the International Joint Conference on Artificial Intelligence (IJCAI): “Top Lessons learned Developing, Deploying and Operating Real-World Recommender Systems”, July 22, 2011, Barcelona.
  Watch the video.
• Keynote at Practical Use of Recommender Systems, Algorithms and Technologies, September 30, 2010, Barcelona, Catalonia.
• Industry Panel at UMAP 2009, June 22-26, 2009, Trento, Italy.
• Seminari: “Sistemas y experiencias prácticas de transferencia de conocimiento desde la investigación científica”, organized by ICMAB (Institut de Ciències Materials de Barcelona) del CSIC. May 2009, Bellaterra, Catalonia.
• Seminari: “Els errors dels emprenedors” organized by Parc de Recerca de la UAB. April 2009, Bellaterra, Catalonia.
• Panel: “Search, Recommendations and Personalization: text and beyond” at Telefonica Open Research Day. November 27, 2008, Barcelona, Catalonia.
• Invited talk about “OpenTaste” at Universidad Politécnica de Valencia. February 2008, Valencia.

Service

I co-directed (with Prof. Núria Agell) the PhD of Pietro Fronte: Strategic Prioritization of Digital Projects in the Automotive Industry: A Multi-Criteria Decision- Making Approach, presented on the 28th of July, 2025.

Also, I have been contributing to the academia in different roles:

Conference Chair

• Industry Track Co-Chair User Modeling, Adaptation and Personalization (UMAP) 2010, Industry Track, July 11-15, 2001, in Girona, Catalonia, Spain.
• General co-Chair 4th ACM Conference on Recommender Systems 2010, September 26-30, 2010 in Barcelona.
• Workshop on Recommender-based Industrial Applications held in conjunction with RecSys 2009 on Sunday, October 25, 2009 in New York City, USA.

Program committee

• Senior PC of International Join Conference on Artificial Intelligence (IJCAI-19) on August 10-16, 2019, Macao, China.
• PC of 3rd National Conference on Artificial Intelligence (AAAI-19) on January 27, 2019, Honolulu, Hawai, USA.
• Senior PC of 6th ACM Conference on Recommender Systems on September, 2012, Dublin, Ireland.
• Workshop on Human Decision Making in Recommender Systems within 6th ACM Conference on Recommender Systems on September 9-13, 2012, Dublin, Ireland.
• Doctoral Symposium within 6th ACM Conference on Recommender Systems on September 9-13, 2012, Dublin, Ireland.
• PC of Behavioural Analysis and Personalization track of the World Wide Web 2012 (www2012) conference on April 16-20, 2012, Lyon, France.
• Senior PC of 5th ACM Conference on Recommender Systems on October, 2011, Chicago, US.
• Senior PC of International Joint Conference on Artificial Intelligence (IJCAI 2011) on July 16-22, 2011, Barcelona, Catalonia, Spain.
• Workshop on Human Decision Making in Recommender Systems within 5th ACM Conference on Recommender Systems on October, 2011, Chicago, US.
• Workshop on Knowledge Extraction and Exploitation from semi-Structured Online Sources (KEESOS 2011) within The Conference of the Spanish Association for Artificial Intelligence (CAEPIA) to be held with on November 7-11, 2001, La Laguna, Tenerife, Spain.
• Workshop NLP in the Enterprise: Envisioning the Next 10 Years to be held in conjunction with SEPLN 2010 on September 6-7, 2010, Valencia, Spain.
• Practical Use of Recommender Systems, Algorithms and Technologies, September 30, 2010, Barcelona, Catalonia.
• 4th ACM Conference on Recommender Systems 2010, September 26-30, 2010, Barcelona, Catalonia.
• 11th ACM Conference on Electronic Commerce 2010, June 7-11, 2009, Harvard University, Massachusetts, USA.
• Adaptation, Personalization and REcommendation in the Semantic Web (APRESW 2010), within the 7th Extended Semantic Web Conference (ESWC 2010), May 30 – June 3, 2010, Heraklion, Greece.
• 10th ACM Conference on Electronic Commerce 2009, July 6-10, 2009, Stanford, California, USA.
• st International Workshop on Mining Social Media (MSM09-CAEPIA09), November 10-12, 2009, Sevilla, Spain.

Editorial Board

• I was member of the Editorial Advisory Board of the book Collaborative and Distributed E-Research: Innovations in Technologies, Strategies and Applications.
• I was member of the Editorial Board of Nodes of the Catalan Association of Artificial Intelligence.

PhD Thesis Committees

• Justin Donaldson, Indiana University, USA.
• Claudio Baccigalupo, IIIA-CSIC, Bellaterra, Catalonia.
• Oscar Celma from The Audiovisual Institute, UPF, Barcelona, Catalonia.
• Victor Codina from The Department of Software, UPC, Barcelona, Catalonia.

Education

• M.Sc. in Computer Science from Universitat Politècnica de Catalunya, UPC (Barcelona), 1998.
• Ph.D. in Artificial Intelligence from École Polytechnique Fédérale de Lausanne, EPFL (Lausanne, Switzerland), 2002.
• (ongoing) Master in Philosophy for Contemporary Challenges from Universitat Oberta de Catalunya (UOC), expected 2027.
• Courses:
  • Prompt Engineering: How to Talk to the AIs from Linkedin Learning, 2023 (certificate).
  • Teaching with AI: Practical Approaches to Using Generative AI in Class from Harvard Publishing Education, 2024 (certificate).
  • International Teachers Program from INSEAD, 2021 (certificate).
  • Artificial Intelligence: Implications for Business Strategy from MIT Management Sloan School, 2018 (certificate).

Certificates

• Accreditation of Research from Agència per a la Qualitat del Sistema Universitari de Catalunya (AQU), 2019.
• Accreditation of Tenure-track Lecturer from Agència per a la Qualitat del Sistema Universitari de Catalunya (AQU), 2004.
• Research Merit 2001, 2002, 2004, 2005, 2006, 2010 (VDTD46JGQ) from AQU.
• Research Merit 2011-2016, (57KDTYVVR) from AQU.